Plants & Grill, who are based in Oxford’s Westgate, have an interesting concept which bridges the polarisation of food choices by providing a clear and simply presented offering which will appeal to vegans, vegetarians, meat and fish lovers without discrimination, consternation or alienation.
Their brand is bright and clean, so we decided on bright and even lighting. Shot from above to display the food in flat lay layout. Shooting from above and styling each dish, helps to show each element. A neutral beige backdrop was chosen, so the colourful dishes would ‘pop’ off the page.
The hero shot shows all of the dishes on offer, ingredients styled into the shot and hands diving into the food, created a food fiesta image. With bright colours and crisp shadows (and a change of backdrop) the image is modern, fresh and fun- which sums up Plants & Grill perfectly.
With new pop-up dishes planned for the future menu, I’m looking forward to see what is created next!
Plants & Grill can be located in The Social, Wetsgate, Oxford, OX1 1TS.
Hero shot for Plants & Grill.
Below is an example of how Plants & Grill have used their images to market their business on Instagram.
