lifestyle product photography is an important part of promoting your business, if you want to stand out from the crowd. Photographing your product within a curated and styled scene, introduces the potential customer to the idea of a specific lifestyle or aesthetic promoted by your brand.

White background pack shots do have their place within e-commerce but for brand promotion, lifestyle product photography can give your products personality and helps them stand out on your website and social media.

Here is an example of how I shot two different flavours of honey, in two different ways. The lighting and background were chosen to illustrate the different flavours, giving a different feel and personality for each flavour.

The blueberry was shot in a dark and dramatic scene, with dark and velvety colours which suited the colour and deeper flavour. The lemon infused honey was shot in a light and airy style, with punchy yellows.

The Infused honey company is an independent Oxfordshire business, in Upper Heyford. They produce a wide range of raw infused honey www.theinfusedhoneycompany.co.uk/apiary