Natural & simple florist photography.

Celebrating over 30 years of business in Oxford, Daisies flower shop is very much part of Oxford’s thriving independent business scene. Based in Jericho, the talented team create arrangements with bursting blooms, interesting textures and layers.

I set up a location studio in the very (VERY) handy lock-up, next to the main shop. The natural light was good from the front, so it was the perfect mini studio.I added a side light, softened with a Profoto beauty dish diffuser and a reflector to lighten some of the shadows.

In a previous meeting, the final style was agreed. The images were to portray a warmth and emotion, which echos this family run business.

A natural raw cotton material was used for the flowers to stand on and a hand painted backdrop, which tied in with existing imagery on the website. The flowers were arranged in a simple rustic tall bucket, which allowed the focus to be on the flower arrangement.

The results are simple and soft. With some images concentrating on the details of each arrangement.

Independent Business

That Yoga woman is an independent business based in Bedford. Jules contacted me at the beginning of her re-brand journey. Jules’ brief was to create a new website, which illustrated her services, her products and lifestyle portraiture. The look of the website is fresh, airy and calm. We photographed yoga positions inside her studio, with natural light and some studio flash. We then headed outside to create some yoga portraits in a natural setting, along with some lifestyle shots, which fitted the feel and design of the new proposed website.

Jules’ business also offers activewear. A selection of modern and quirky slogan tops were photographed in the studio. The products were delivered to the studio and shot with a plain white background, so the designs would stand out.

The finished website looks clean and simple. Jules has recently moved her yoga classes online. The website has allowed her to stand out amongst other similar businesses. All the photography on her website was shot to a specific style, which helps her market her business online.