Natural & simple florist photography.

Celebrating over 30 years of business in Oxford, Daisies flower shop is very much part of Oxford’s thriving independent business scene. Based in Jericho, the talented team create arrangements with bursting blooms, interesting textures and layers.

I set up a location studio in the very (VERY) handy lock-up, next to the main shop. The natural light was good from the front, so it was the perfect mini studio.I added a side light, softened with a Profoto beauty dish diffuser and a reflector to lighten some of the shadows.

In a previous meeting, the final style was agreed. The images were to portray a warmth and emotion, which echos this family run business.

A natural raw cotton material was used for the flowers to stand on and a hand painted backdrop, which tied in with existing imagery on the website. The flowers were arranged in a simple rustic tall bucket, which allowed the focus to be on the flower arrangement.

The results are simple and soft. With some images concentrating on the details of each arrangement.

Gordon Young's Ealing Rock

In July last year, I was commissioned by Gordon Young; one of the UK’s leading artists in the field of public art. The Ealing Rock is the central feature in Elizabeth Square, a new retail and residential development in Ealing.

The photographs needed to show the sculpture in the new development and also to show human interaction with the piece. The images including people, really help to show the scale of this large piece of artwork.